Tesla disclosed its initial decline in annual deliveries on Thursday. This was a result of the automaker’s failure to increase demand for its aging array of models with incentives, as well as the fact that it delivered a lower number of electric vehicles than anticipated during the fourth quarter.
The corporation was unable to meet its quarterly delivery targets on numerous occasions in 2024. LSEG interviewed 19 analysts and determined that 2024 deliveries totaled 1.79 million units, a 1.1% decrease from the previous year and a decrease from the predicted 1.806 million units.
Tesla sold 495,570 automobiles in the three months preceding December 31st, which is significantly lower than the 503,269 units anticipated by 15 analysts surveyed by LSEG.
Tesla delivered 471,930 units of the Model 3 and Model Y, while the Model S sedan, Cybertruck, and Model X premium SUV were among the other models that were delivered 23,640 units.
In October–December, Tesla produced 459,445 vehicles.
In 2024, Elon Musk, the CEO of the company, predicted that “slight growth” in deliveries would be driven by promotions such as zero-interest financing. Consequently, the company’s shares experienced a 3.5% decline prior to the bell ringing, which is indicative of investor apprehensions regarding Musk’s current challenges.
However, Tesla stock has surged by over sixty percent since the beginning of the year, surpassing historic levels in the aftermath of the presidential election in the United States and elevating Musk’s wealth to well over four hundred billion dollars.
The pressure on Tesla has been exacerbated by a decrease in subsidies in Europe, a shift in the United States toward hybrid vehicles with lower prices, and increased competition from BYD, the largest electric vehicle manufacturer in China.
The company reported a series of dismal quarterly earnings in 2024 as a result of the failure to attract clients through price reductions and the introduction of a new vehicle.
Nevertheless, investors maintain a bullish perspective due to Musk’s close relationship with the incoming president, Donald Trump. Several Tesla owners have expressed regret over their purchases, stating that they are humiliated to be seen driving electric vehicles, as a result of Musk’s hard-right shift.
Nevertheless, there are those who have expressed contentment with their acquisitions. Musk has threatened to resign from his position at the company following a protracted legal dispute regarding his compensation.
The judge twice declined the fifty-six billion dollar pay package, despite the fact that shareholders voted to approve it, citing it as excessive.
Tesla’s sales challenges led Musk to focus on self-driving taxis.
Additionally, he contributed millions of dollars to Trump’s campaign, anticipating that this would lead to regulatory relief for the company. Musk contributed approximately $2 billion to Donald Trump’s campaign.
Analysts have anticipated that Tesla will be required to depend on the Cybertruck and less expensive variants of existing automobiles to stimulate sales growth in the near future. This is due to the fact that the technology required for autonomous transportation is still several years away.
According to analysts, there have been indications that demand for the vehicle, which is distinguished by its trapezoidal bodywork in stainless steel, has been declining.
Meanwhile, the quantity of Tesla vehicles registered in Europe during October decreased by 24%. This was the result of Volkswagen Group’s intense competition, as the Skoda Enyaq SUV became the most popular electric vehicle in the region, surpassing the Model Y, according to Jato Dynamics, a data research organization.
Tesla reduced the pricing of several of its models last year in order to compete with BYD and other companies. This action led to a decrease in the company’s profit margin from vehicle sales.
Nevertheless, Wall Street predicts that the Federal Reserve’s decision to lower interest rates will lead to an increase in demand in 2025.
SOURCE: TG
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